Zadara

The Challange

Zadara has significantly evolved and expanded since it started nine years ago. A logical and necessary step as part of their growth was to establish a robust data ecosystem, starting with a great BI foundation for the organization. Zadara’s customers include large enterprises across industries including hightech, finance, and telco, so they needed help for someone that didn’t only understand their BI & data challenges but also those from their customers.

After interviewing multiple companies for over a year, they enlisted Vision BI to help them solve their toughest data challenges which included orchestrating and aligning their product usage data alongside financial data and ERP data to calculate customer usage, customer spend, and to forecast revenues.

In order to achieve this, Vision BI was enlisted to advise on selecting the optimal data stack, engineer the perfect infrastructure, and orchestrate and automate data flows. This data could then be used as the backbone of Zadara’s financial operation with their customers – from Deal win through onboarding, billing to forecasting. In addition, this data also had to provide the company’s management team with transparency and visibility to monitor their progress and inform critical strategic decisions as the company scales.

Organizations wanting to be data-driven is not a cliche for us. We’ve evolved from being a small to medium sized company and it’s amazing to witness how we can now rely on data, collaborate better and become a data driven company. Especially during covid, which needed collaboration and data really became more essential than ever during this period.
- Omer Paz, Senior Director Head of Business Applications
The Solution

As part of the process. Vision BI recommended the optimal data stack for the team. A combination of Snowflake for data warehouse, Rivery for data integration and orchestration, and Tableau for visualization and reporting. This data stack fit their budget and plans, and it accommodated the existing infrastructure and teams.

The game-changing solution for the company was the ability to see a monthy financial forecast at any time based on data that is updated daily. Through a tool which became the “pulse” for the organization, the team has access to the most important revenue data on a daily basis.

In addition, Vision BI helped leveraging product usage data to help Zadar’s team get a 360 customer view on how their solutions are used by customers and which products are more popular. This helps the decision-making process for the company’s product and solution architects, which work alongside sales teams to get under the skin of their users – and make optimal product roadmap decisions.

Selecting & implementing
an optimal tech stack

On the one hand, Vision BI team wanted to bring all the expertise to create a future-proof data stack following industry best practice. On the other hand, it was important to remodel their existing data warehouse in a way that the platform is enriched with data to support business questions without changing the existing infrastructure.

Working with Vision BI, QualityScore was able to rethink their data stack, combining technologies that would help them orchestrate and automate their data operations. Vision BI’s team of project managers, data engineers, UI/UX Tableau visualization experts, and Snowflake specialist joined forces to help QualiyScore reinvent and upgrade their data ecosystem.

Vision.BI’s prior experience in data modelling for marketing agencies with similar challenges was instrumental, providing pre-defined modelling that aggregated and combined all marketing channels with the right KPIs. Carefully selecting a fully-managed technological stack (Rivery, Snowflake, Tableau) was key to execute the plan.

The implementation of our Business Intelligence system was a significant milestone to Zadara and enabled us to expedite our business growth through automation, planning and forecasting. Furthemore, while automating major operational processes we were able to optimize the company’s performance which resulted in a significant uplift in our Gross Margins
- Nir Ben Zvi, CFO&COO
The Outcome

When Zadara started with BI, their main goal was to provide senior management with the visibility they needed on financials and product usage – and doing so in a way in which manual processes could be automated. Their BI team used to spend a few days every month to gather this data on tasks which are now redundant.

However, since then, the role of BI and the data processes around it have greatly evolved and expanded at Zadara. Reports and dashboards are now widely used by sales teams and middle management. As a truly data-driven organization, teams across the business receive a daily email with a report on the status of their accounts or their business operation.

Their recently built dashboard for the sales order process, which helps them monitor the sales funnel and onboarding timeline between opportunity creation and delivery has been a game changer for the organization. Having transparency and visibility on inefficiencies throughout the process help them reduce the order period between 15-30% – a huge win for the business.

The company’s excel sheets with numbers which had to be manually updated has been replaced with a screen that showcases a live dashboard that showcases the pulse of the business. From financial performance, to forecasting to sales & delivery pipelines.

Zadara’s vision to orchestrate all data processes didn’t only save them time and money – but also help them modernize the business by leveraging all data points and democratizing access to insights across all teams and divisions.

OP
Omer Paz
Senior Director Head of Business Applications

Top
Copyright © 2021 Vision.bi