While QualityScore delivers large marketing campaigns, their in-house development team is small. Each client requires a different BI environment, something that would be impossible for an agency to build, develop and manage every time they sign a new client.
The agency manages large amounts of campaign data, which means their data orchestration, management and reporting had to be efficient and as automated as possible. This would help them scale while keeping a small and lean data team. The challenge was to simplify and automate processes. Moving away from JAVA to simple SQL, so the in-house BI team could scale the operation as new clients join the agency.
The company’s challenge was to improve and enhance their data ecosystem with solutions that would enable them to automate as much as possible. Selecting the best self-served and fully managed tools to streamline their operations, provide the flexibility they need to scale with more data and more customers – and didn’t cause a burden to their existing development resources.